To Russia with love: Behind the scenes with Fashion Collection Magazine



In November, Amy Freudenberg, hit the L.A. scene to work with fashion photographer, Mark Sacro, on an editorial image collection for Fashion Collection magazine.  The publication is a part of Russia’s growing fashion industry and efforts.

For the shoot, which featured America’s Next Top Model contestant, Raina Hein, Amy created unique looks to pair with the arresting wardrobe chosen by the
magazine for the photoshoot.

Here’s more from Amy Freudenberg:

How did this project develop?
AF: “As I always say, network, network, network! I met with Mark via Facebook after seeing his work for NAHA in 2012.  We kept in contact and were eventually able to find a project that was a good fit for both of us.”

What was your inspiration in creating the hair looks?
AF: “In editorial work, it’s critical that the hair styles partner perfectly with wardrobe and work within the photographer’s vision for the shot. I tried to create smooth styles in cases where the dresses were textured and highly textured looks when the wardrobe was smooth or sleek.”

Do you have any advice for stylists looking to do more editorial work?
AF: “Reach out to photographers in your area who are shooting for local and national publications. Also, try to develop your speed as much as possible. Similar to large wedding parties, editorial styling usually has to be fast to stay on schedule.”

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